Summary

Consumers are becoming more aware of the impact they have with their eating habits and want to buy more sustainable food. However, most consumers find it difficult to differentiate between the different labels and logos and draw clear conclusions about what food product choice would be most sustainable. Furthermore, companies do not know which sustainability factors are important for consumers and in what form consumers would like the sustainability information presented. Therefore, this study aims to make the customer's needs more visible for companies to make the food options more comparable.