Samenvatting

The Netherlands have enriched soil good enough to grow all types of vegetables needed for its use. There is no need for imports, especially for vegetables and it also allows local growers to sell vegetables in their local neighbourhood earning more than exporting it to other countries and earning less. Vegetables are an essential part of a healthy diet; however, the majority of Dutch children and adults do not meet the recommended daily intake of vegetables. One of the ways for increasing the consumption of vegetables is by selling vegetables through a subscription model. This model has emerged as one of the most significant and famous business models for various retailers and companies in the global market. It is a business model that is bound to change depending upon the market and demand. It works by utilizing advanced technology and offering great services to the customers through it.