Samenvatting

Artificial sweeteners are promoted as a healthier alternative to sugar, with the aim of reducing sugar consumption. However, conflicting research findings regarding the benefits and drawbacks of these sweeteners create challenges for the general public in making informed choices. In particular, marketing campaigns that mislead consumers about the healthfulness of products sweetened with artificial sugar can significantly influence their decision-making, especially when consumers have insufficient knowledge about the impacts of these sweeteners. Therefore, the main research question of this study is whether consumers would make differentdecisions if they possessed knowledge about artificial sweeteners.