Evaluating the value of the customer self-service portal for services in Philips Lighting
Evaluating the value of the customer self-service portal for services in Philips Lighting
Summary
A customized version of the SERVQUAL model by Parasuraman, et al. (1988) was used to evaluate the quality or value of the contemporary Customer Self-Service Portal for Philips Lighting BG Professional Services. The purpose of the research was therefore to identify the gaps in the strategic design of the portal, and the opportunities to improve the portal in a way that will add value to their business model.
| Organisation | Fontys |
| Education | International Business and Management Studies (FHMM) |
| Department | Fontys Hogeschool Marketing en Management |
| Partner | Philips Lighting |
| Date | 2018-01-15 |
| Type | Bachelor |
| Language | English |
