The project is about Heritage hotels and how key characteristics of this new type of hotels interact with guest expectations and perceptions. As part of the study, this interaction will lead to customer satisfaction and loyalty.

This study's aim was to investigate a hypothesized model examining the associations between students' perceptions of the quality of their relationship with their educational faculty and staff (i.e., relationship quality) and students' involvement. The relationship quality measurement included students' …

The topic of this bachelor thesis is a market research of the German returns behaviour in order to find out how companies in the online trade can best prevent customers from returning the ordered article. Returns are and remain an important part of the business model in online retailing. Without the …

Deze scriptie beschrijft het onderzoek naar het klantloyaliteitsprobleem van de organisatie. De reden voor dit onderzoek is dat tevreden klanten van de organisatie vertrekken, waardoor de terugkerende omzet afneemt. Doelstelling van het onderzoek is de organisatie adviseren hoe het de tevreden klanten …

Banks in the Netherlands are involved in Corpore Social Responsibility (CSR). What banks do for Corporate Social Responsibility and how they do it is not always clear. Different motives for Corporate Social Responsibility exist and as an effect, it remains questionable how customers would react to CSR …

The South China Tigers are the first professional club team in Hong Kong, playing in the new tournament Global Rapid Rugby. The Asia Pacific tournament is contested home and away against six teams from Australia, Fiji, Samoa, Malaysia, China and Hong Kong. The South China Tigers were set up as a subsidiary …

Athletes in minority sports often have a second job to earn enough income to support their sports career. This is mainly due to the lack of sponsors involved in these sports. Athletes that want to live from minority sports need to create a strong personal brand to attract sponsors. To find out how, this …

Wat zijn de verklarende factoren voor het gebrek aan klantloyaliteit bij ‘‘ THIS IS A COMPANY ‘‘? Dit is de rode draad in het onderzoek. Uiteindelijk is het de bedoeling dat er manieren gevonden worden om de klantloyaliteit van ‘‘ THIS IS A COMPANY ‘‘ te verhogen. De doelstelling geeft aan wat het resultaat …

Alumni can be of enormous value for higher education institutions because of the time and money they can spend on their former institution. Going beyond prior research that has as yet mostly considered alumni giving, this study focuses on exploring drivers for non-monetary alumni behavior (i.e., alumni …

De hoofdvraag behorend bij dit afstudeeronderzoek luidt als volgt: Hoe kan Van Keeken Schoenen uit Bodegraven de terugloop in het aantal klanten voorkomen, door het vergroten van de klantloyaliteit van huidige- en toekomstige klanten? De Van Keeken Schoenenwinkel heeft zich door haar rijke historie …