This report is written for Rebel Lease. Rebel Lease is a car leasing company located in Leiderdorp. Rebel Lease is part of HuurMij Mobiliteit. HuurMij Mobility includes: HuurMij, Super Short Lease and Lease Rebel. HuurMij is for day rental, Super short lease for short car lease and Rebel Lease for car …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

For the company Sanoma in the Netherlands a research thesis was conducted. This research is about the stopping power in print advertisements and offers insights in attention within advertisement. The research was conducted by the writer of this thesis in collaboration with a bureau called Unravel. The …

In de Leidse binnenstad is veel te ontdekken op het gebied van cultuur, winkelen, werken, recreëren en wonen, het komt allemaal samen in het centrum van de stad. De gemeente Leiden zet zich samen met stadspartners in om haar binnenstad bekender, leuker en aantrekkelijker te maken voor de bezoeker door …

De onderzoeksdoelstelling richt zich op het doel van het onderzoek. Deze luidt als volgt: “Inzicht verkrijgen in welke aspecten een rol spelen bij het creëren van online engagement binnen een vak gerelateerde community van mediaprofessionals, de doelgroep van Organisatie X, als input voor het opstellen …

This study was conducted for Dutch Organic International Trade BV (DO-IT). This research provides an answer to the central question: “What factors are important for a successful visit of a customer brand website for existing customers in the Netherlands?” This study investigates the websites www.amaizin.nl …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …